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IPO consulting

 
 

EASSEEN CONSULTING, established in 2010, is one of the earliest professional consulting firms in China to provide IPO, refinancing and M&A consulting services for companies planning to be listed.

Easseen Consulting's services include IPO and refinancing project feasibility studies, IPO and refinancing "business and technology" Industry market research, Hong Kong stock listing Industry consulting, listing coaching consulting, corporate development strategy consulting and other professional consulting services.

Since the establishment of the company, Easseen Consulting has been adhering to the service tenet of "creating value for customers", providing all-round, one-stop professional services around the capital market, and is committed to becoming China's leading capital market comprehensive solution service provider.

 
 
  Fund raising and investment feasibility study

Projects that are put into production with funds raised by an enterprise through IPO or refinancing are called investment projects, and investment projects are the key to the success of an enterprise's IPO. The use of raised funds is a very critical chapter in the prospectus. The investment project is also a very critical part of the exchange review stage. Especially when asking for feedback on the Beijing Stock Exchange's IPO, the investment project has become one of the questions that must be asked. Each exchange comprehensively judges the investment value and growth potential of the company based on the market prospects, technical content, financial data, etc. of the company's investment projects, thereby determining whether the company wants to successfully pass the meeting. Therefore, the feasibility study of the listed investment project is directly related to When it comes to whether a company can successfully go public, especially refinancing, the main review direction of fund-raising and investment projects is the fund-raising and investment projects.
Easseen Consulting combines the design of fundraising projects, market segment reports and the company's own characteristics to reasonably predict project prospects and profitability, accurately describe the logical relationship with the company's core competitive advantages and sustainable profitability, and evaluate its feasibility and profitability. Demonstrate the necessity and controllability, fully conform to the review ideas of each stock exchange, and design reasonable, rigorous fundraising projects that meet IPO requirements to ensure that they pass the review of the exchange.
Based on its rich experience in fundraising and investment consulting, Easseen Consulting determines the fundraising project plan after full communication with the companies and securities firms to be listed. Our feasibility analysis report of the investment project directly points to the rules of the issuance review committee and the requirements of the securities firm's internal review department. It can not only meet the need for the investment project to be registered with the local Development and Reform Commission, but also meet all the information in the "Raising Application" chapter of the prospectus.

 

Fundraising project design principles

Require

Main content

Comply with basic national policies

Investment projects with raised funds shall comply with national industrial policies, fixed asset investment, environmental protection, land management and other regulations.
Fund-raising projects should be industries, products and technologies that are currently encouraged by the state, and cannot be products or technologies that are explicitly restricted or eliminated by the state.

Must be consistent with future development strategy

The purpose of companies going public to raise funds is to solve the company's capital shortage problem and invest in projects that can bring higher returns to the company, so as to enhance the company's market competitiveness.
Fund-raising and investment projects are needed to realize the enterprise's development strategy and long-term planning. The content of the fund-raising and investment projects should focus on the enterprise's future development strategy.

Should be based on market segments

Market segment research, as a study of industry and enterprise market positioning, provides an important basis for the feasibility study of investment projects.
The investment project must be based on market segment research, combined with its analysis of the industry and the competitive position of the company, so that the contents of the prospectus are coherent and more impressive to the China Securities Regulatory Commission and investors.

Full consideration should be given to the concerns of the review agency regarding investment projects

The issuance review committee mainly focuses on the following aspects: legality, feasibility, necessity, and profitability.
The specific content of the investment mainly includes issues such as environmental protection, registration, market prospects, product technical content, and whether it matches the company's existing actual management capabilities, production capabilities, R&D capabilities, and sales capabilities.

 

   

Investment project design content

Services provided by Easseen Consulting for corporate fundraising projects

Require

Main content

design principles

The design of fundraising projects should combine market segment reports and the company's own characteristics, reasonably predict project prospects and profitability, accurately describe the logical relationship with the company's core competitive advantages and sustainable profitability, and describe its feasibility, necessity and profitability. Demonstrate controllability and fully comply with the CSRC’s review lines to ensure passing the CSRC review. Maximize the appeal to investors and ensure maximum corporate profits. The amount of funds raised and investment projects should be compatible with the issuer's existing production scale, financial status, technical level and management capabilities, and it is not appropriate to piece together projects for financing.

design ideas

First, calculate the total amount of funds raised based on the company's profitability and the current IndustryPE. Secondly, the amount of investment to be raised is selected based on the company’s product Classification and R&D level. Finally, the amount of the raised investment project is divided according to the sales of the company's raised investment products and the corresponding market capacity.

 

 

Service content

Specific work content

Planning investment projects

Help issuers plan and design fundraising projects (planning is in line with issuer's IPO/refinancing/mergers and acquisitions and other fundraising projects)

Prepare Report

Prepare feasibility research reports for investment projects such as IPO/refinancing/mergers and acquisitions

Timely calculation of additional working capital

Calculate additional working capital based on investment project planning and the company’s actual capital needs.

Filing and environmental impact assessment

Guide the issuer’s investment project filing and environmental impact assessment related work to ensure the listing process

Write prospectus

Cooperate with securities companies in writing prospectus "Utilization of Raised Funds"

Feedback inquiry reply

Reply to feedback on investment projects (including internal quality control of securities firms/exchanges/China Securities Regulatory Commission, etc.)

 
  IndustryResearch Report (Business & Technology)

 

 
 
 
Data authenticity
Data accuracy
Data timeliness
Data provenance

»Exaggerated market size and prospect forecast
»Exaggerated market share and company ranking
»Suspicions of fraud such as excessive packaging and customization

 

»Industry market data is not segmented and cannot explain the situation of the company's segmented fields
»Industry market segmentation is inaccurate and does not conform to industry practices and actual conditions

 

»The cited Industry market data has been released for a long time and is no longer timely.
»Forecasting based on outdated data may mislead investors.

 

»Industry market data does not indicate the source
»The data source is not authoritative or has an interest relationship with the company. It is not recommended that companies provide Industry data themselves
»For survey data, there are no working papers, original survey data, etc.

Easseen Consulting Industry market research database and channel accumulation
Easseen Consulting has more than fifteen years of Industry research and market research work, has accumulated a large amount of Industry data, and established a complete Industry data resource library, covering most of the national economic Industry Classification (divided according to the National Bureau of Statistics). In addition, in the long-term research on specific industries, Easseen Consulting has established communication channels with industry government departments, associations, scientific research institutes, major enterprises, and upstream and downstream fields, and has accumulated rich industry resources. The complete Industry database and Industry cooperation capital accumulation are beneficial to Easseen Consulting’s market research work.


 
The difference between Easseen Consulting Industry consultants and general market research

Easseen Consulting Industry Consultant

 

Traditional Market Industry Research

Directly points to the prospectus information disclosure and regulatory review requirements, highly targeted

 

Just to get Industry market data

Provide strong Industry data support for companies to successfully go public

 

Not understanding regulatory audit requirements and audit precautions

Data timeliness
Highlight the issuer’s leading Industry market position through in-depth research on the issuer’s market segments

 

Will not proactively highlight the market segments in which the company has advantages

Improve the investment value of enterprises and "tell stories" to investors

 

Industry data is only for market reference and is not targeted.

Conduct multi-dimensional data verification such as field surveys and expert interviews to ensure the authenticity and validity of the data

 

The report mainly relies on collecting second-hand information from the Internet, which is suspected of "photographing data" and cannot accurately locate the issuer's detailed market.

Publish articles in national core journals and financial media to ensure the reliability and authoritative source of data

 

There are no relevant media channels, and the data reliability and authority are weak.

 

Services provided by Easseen Consulting for corporate IPOIndustry research (business and technology)

Discuss Industry Positioning

Participate in discussions on the industry positioning of the issuer's segmented industry and explore the issuer's industry advantages and highlights

Publish Industry Articles

Based on the content of the Industry Research Report, extract concise Industry data and publish it in authoritative journals or websites to prove the authority of the data.

Feedback inquiry reply

Reply to business and technical feedback (including internal quality control of securities firms/exchanges/China Securities Regulatory Commission, etc.)

 

Interview with Industry Experts

According to the industry segment where the issuer is located, interview relevant industry experts to understand the industry situation and obtain industry-related data

Writing "Business and Technology"

Based on the IndustryResearch Report written, cooperate with securities firms in writing the "Business and Technology" chapter of the prospectus

 

Prepare industry research report

According to the industry segmentation in which the company is located, prepare a market segment IndustryResearch Report

Update Industry data

According to the company's IPO listing situation, industry-related data is updated to ensure the timeliness of the data.